International Business Strategy in an Emerging Market Country. Part 2

Written by Xiuyu Cao, Miguel Carnero, and Laura Weishaupt, Sweden and Chile

International Business StrategyIn An Emerging Market Country. Part 2. Case Study of the Swedish Amokabel In Chile

Author: Xiuyu Cao, Miguel Carnero, Laura Weishaupt

Date: 27.10.2015

Abstract

This report expands on an International Business Strategy (IBS) for the case of the Swedish company Amokabel in the Chilean market. The IBS aims to integrate the company properly in the Chilean market and in the external societal environment.

This report continues the report “International Business Marketing (IBM) Strategy In An Emerging Country Market”.

This report explains the external institutional environment in Chile by means of the Basic Institutions Model and the Basic Rules Model. The most important institutions for Amokabel in Chile are deconstructed and the nature of the external environment is explained by linking these institutions. Furthermore, a possible future scenario is elaborated, this scenario takes into consideration the most important key success factors that determine the structure of the Chilean environment. Based on this institutional analysis the report elaborates a matching strategy for the external institutional environment and for the most important stakeholders in the case of Amokabel in Chile. The findings in this report are ultimately analysed in the view of the IBM strategy of the previous report to conclude a suitable IBS for Amokabel in Chile.

It is found that the IBM strategy that has been suggested in the first report fits well with the characteristics of the matching strategy elaborated in the present report. Amokabel should keep its focus on the societal and natural surrounding to create a sustainable competitive advantage in Chile. It is also recommended that the company does not overlook their expertise in creating economic value by excelling in the creation of natural value and social value.

The theoretical model used in this report builds on the institutional network approach. Within this approach, the external institutional analysis represents a central theoretical framework. The first-hand information used is gathered through an expert interview with Amokabel.

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